Goodbye for Now — and a Promise of What’s to Come

This is one of the hardest and most exciting messages I’ve ever written.

Halárosis was born from a dream — to bring beauty, comfort, and joy into people’s homes through fragrance. Over the past 5 years, it has been my creative playground, my design laboratory, and my way of connecting with all of you who share my love for life’s finer details.

But sometimes, the most beautiful journeys take an unexpected turn.

I’ve come to realize that to create the luxury experience I’ve always envisioned, I need to step back, refine, and rebuild — not because this has been a failure, but because the vision has grown larger, more defined, and more ambitious than ever before.

This is not the end. This is an evolution.

Brand Evolution & Repositioning – Halárosis has been the first chapter, but my vision for the next one is even more aligned with who I am and what I want to create.

Making Room for a Bigger Vision – To give life to something truly exceptional, I need to clear the space to start fresh.

Behind-the-Scenes Transformation – This past year has been a masterclass in listening, learning, and creating. Now, I’m ready to apply it all.

Focus on Quality & Craftsmanship – My standards have grown higher than ever. The next collection will meet them in every detail.

Aligning with a Bigger Brand Story – The future holds a more expansive lifestyle brand — one where fragrance is just the beginning.

Thank you, from the bottom of my heart, for being part of this chapter. Your support, your feedback, and your love for what we’ve created together will live on in the next evolution of my work.

This is goodbye for now — but I promise you, what’s coming next will be worth the wait.

With gratitude,
Joanna
Founder, Halárosis